Pepper Awards 2026 celebrates creative excellence across disciplines and platforms.
Film & Video
Print & Publishing
Design & Craft
Digital & Social
Integrated & Experiential
Media & Innovation
Branded Content & Entertainment
Technology & Creative Innovation
Creative Use of AI
Special / Other Categories
Explore the categories and find where your work belongs.
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Creative print ads in newspapers, magazines and other print publications
Entry: Single / Campaign
Television and cinema commercials up to 30 seconds
Entry: Single / Campaign
TVCs over 30 seconds and up to 60 seconds.
Entry: Single / Campaign
TVCs over 60 seconds.
Entry: Single / Campaign
Entry: Single / Campaign
Innovative ideas that use radio or audio in an unusual, engaging or effective way
Entry: Single / Campaign
Branded podcasts, audio series and other original audio content created for a brand.
Entry: Single / Campaign
Casting & Performance
Entry: Single / Campaign
Entry: Single / Campaign
Entry: Single / Campaign
Entry: Single / Campaign
Entry: Single / Campaign
Innovative use of technology in the creation or delivery of radio and audio work.
Entry: Single / Campaign
Entry: Single / Campaign
Entry: Single / Campaign
Entry: Single / Campaign
Entry: Single / Campaign
Innovative outdoor executions that use the physical environment in unexpected or engaging ways.
Entry: Single / Campaign
A campaign built around one strong creative idea and executed across multiple media or platforms.
Entry: Single / Campaign
Creation or evolution of a distinctive visual identity for a brand or organisation.
Entry: Single / Campaign
Creative design of corporate stationery and related brand applications
Entry: Single / Campaign
Entry: Single / Campaign
Design of direct mailers and promotional communications.
Entry: Single / Campaign
Poster design for commercial, cultural, social or promotional purposes.
Entry: Single / Campaign
Design of magazines, books, newspapers and other editorial publications.
Entry: Single / Campaign
Design of calendars and calendar-based brand communications.
Entry: Single / Campaign
Design of product packaging and packaging systems.
Entry: Single / Campaign
Design for branded physical environments, spaces and installations.
Entry: Single / Campaign
A unified design idea executed across multiple brand applications or touchpoints.
Entry: Single / Campaign
Outstanding visual direction and creative styling that contribute significantly to the work.
Entry: Single / Campaign
Outstanding writing, language, ideas and verbal expression in advertising and brand communication.
Entry: Single / Campaign
Exceptional illustration created for advertising, branding or communication.
Entry: Single / Campaign
Outstanding creative photography used in advertising, branding or communication.
Entry: Single / Campaign
Exceptional and creative use of type as a key element of communication or design.
Entry: Single / Campaign
Creative games or experiences developed for a brand, product or campaign.
Entry: Single / Campaign
Creative websites, microsites and interactive digital experiences built around a strong idea or user experience.
Entry: Single / Campaign
Creative work that uses emerging or innovative digital technologies to create a distinctive brand experience or solution.
Entry: Single / Campaign
Creative work that responds quickly and relevantly to a current event, cultural moment, trend or real-time conversation.
Entry: Single / Campaign
Creative work where artificial intelligence plays an integral role in the development of the idea, storytelling, execution or consumer experience.
Entry: Single / Campaign
Online Films – Up to 15 Seconds
Short-form online films created primarily for digital platforms, up to 15 seconds.
Entry: Single
Entry: Single
Entry: Single
Entry: Single
A series of related online films developed as part of one campaign.
Entry: Campaign
Work that actively involves audiences or communities in creating, shaping or spreading the brand idea.
Entry: Single / Campaign
Creative social tools, applications, utilities or interactive features designed to engage audiences.
Entry: Single / Campaign
Creative use of livestreaming, real-time content and live audience interaction.
Entry: Single / Campaign
A social-first campaign built around a central idea and executed across multiple social platforms or formats.
Entry: Campaign
Outstanding creative use of animation in film, video or branded content.
Entry: Single / Campaign
Exceptional casting that contributes significantly to the success of the film or video.
Entry: Single / Campaign
Outstanding visual storytelling, camera work, lighting and composition.
Entry: Single / Campaign
Outstanding direction, interpretation and execution of the creative idea.
Entry: Single / Campaign
Outstanding editing, pacing, structure and visual storytelling.
Entry: Single / Campaign
Original or adapted music that enhances the film or video.
Entry: Single / Campaign
Design and creation of the visual world, sets, locations, props and overall production environment.
Entry: Single / Campaign
Entry: Single
Creative use of visual or practical effects.
Entry: Single / Campaign
Creative use of sound to enhance the storytelling and viewing experience.
Entry: Single / Campaign
Original film or video content created around a brand idea rather than conventional advertising.
Entry: Single / Campaign
Original branded content created specifically for OTTs, streaming services or digital content platforms.
Entry: Single / Campaign
Original branded audio content, podcasts or audio series developed around a brand idea.
Entry: Single / Campaign
Creative integration of a brand or product into entertainment, content or storytelling.
Entry: Single / Campaign
Entertainment-led content where the brand plays a meaningful role in the creative idea or experience.
Entry: Single / Campaign
Branded live, streamed or real-time entertainment and content experiences.
Entry: Single / Campaign
Creative campaigns where creators or influencers play a central role in developing, delivering or amplifying the brand idea.
Entry: Single / Campaign
Creative brand experiences, events and live activations designed to engage audiences directly.
Entry: Single / Campaign
Immersive, interactive or experiential installations that create a memorable brand experience.
Entry: Single / Campaign
Innovative use of ideas, technology, spaces or experiences to engage audiences in unexpected ways.
Entry: Single / Campaign
Advertising and brand communication for food, beverages and related products
Advertising and brand communication for personal care, beauty, fitness and wellness products and services.
Advertising for household appliances, consumer electronics, technology products and related services.
Advertising for automobiles, automotive products, services and mobility solutions.
Advertising for telecom, internet, mobile and digital service providers.
Advertising for banking, insurance, investments, fintech and other financial services.
Advertising for real estate, construction, property development and infrastructure.
Advertising for retail brands, shopping platforms, marketplaces and e-commerce businesses.
Advertising for tourism, travel, hotels, restaurants, leisure and hospitality brands.
Advertising for healthcare services, hospitals, pharmaceuticals, medical products and wellness services.
Advertising for corporate brands, media companies, entertainment, publishing and related businesses.
Communication addressing public issues, social causes, public service or corporate social responsibility.
Work that does not fit into the above industry categories.
One creative execution
A series of related creative executions developed as part of one campaign. Maximum 3 assets.
A campaign using multiple media or platforms as part of one integrated creative idea. Maximum 5 assets.