For two decades, Pepper Awards has recognised and celebrated outstanding creative work in advertising and communication.
What began as a platform for South India's creative community has grown into a respected celebration of ideas, innovation, craft and creative excellence.
Over the years, Pepper has evolved with the industry — from traditional advertising to digital, social, content, technology and AI — while staying true to one belief:
GREAT IDEAS DESERVE TO BE RECOGNISED.
The 20th edition marks a new chapter.
For the first time, Pepper Awards 2026 is open to creative work from across India, bringing together diverse creative voices on one national platform.
As Pepper celebrates 20 years of recognising creativity, it is also looking beyond the work to honour the people who have shaped the advertising and communication industry. SALT — The Pepper Hall of Fame is our tribute to advertising veterans whose vision, ideas, leadership and contribution have left a lasting mark on the industry. With SALT, Pepper celebrates the people whose work and influence have inspired generations and helped build the creative community we are proud to be part of.
The 20th edition of Pepper Awards and its national expansion have been featured across leading advertising and media publications.
Pepper Awards marks 20th edition, opens entries across India
Pepper Awards 2026: Pan-India entries open
Pepper Awards opens entries across India for its 20th edition
Pepper Awards 2026: Entries Open
Pepper Awards 2026 – Mathrubhumi News Coverage